from Spanish, Pujol described the
new plant as a strategic move that
would enable future growth into
one of the largest automotive markets in the world.
“By opening these new premises we are not only improving the
group’s efficiency and operational
capacity in the region, but also
reinforcing our commitment to
bring more advanced manufacturing jobs to the U.S. and to help
lay the foundation for a more successful manufacturing future in the
state of Tennessee,” Pujol said.
The CEO also spoke about
Ficosa’s partnership with
Panasonic. The two companies
joined forces in 2016 to develop
and manufacture integrated technologies that will serve as the basis for the smart, connected
driverless car of the future.
“We are boosting a plan to align the industrial strategy of
Ficosa with Panasonic in the region of North America, in order
to accelerate the launch of new products in the areas of connec-
tivity, efficiency and safety,” Pujol said. “This plan allows us to
support the growth of the local market and increase our capacity
of R&D in mirrors, shifters and new technologies that we are
developing together with Panasonic, bringing together our tech-
nological capabilities with the know-how in electronics of the
It also must be said that the products Panasonic and Ficosa
have developed are extraordinary. Tesla Motors thinks so
too, which is why you’ll see some of their handiwork in the
much-anticipated Model 3 — Tesla’s first attempt at an all-elec-
tric, mass market vehicle.
While demoing some of Ficosa’s latest developments in its
rearview mirrors, Adonay Villalonga, an application engineer for
Ficosa, called the Cookeville plant “one of the most innovative
places in the U.S. for automotive production. When asked why,
he noted the obvious “cool factor” of the tech first.
“But it’s more than that,” Villalonga said. “The real value of
the vehicles is the safety gained from them. Consider equipping
these mirrors onto police vehicles or what this could be on larger
Months before October’s plant dedication, Ficosa received
its first order that would be produced at the brand new facility.
Four contracts from two different American OEMs were reward-
ed to Ficosa; the order was for 8. 9 million units of rear-view
mirrors to be delivered over a five-year period. Regarding the
enormous order, Ficosa North America CEO Joan Cañellas said,
“These new projects for rearview mirrors ensure high production
volume and consolidate our business with strategic customers
in the North America region, reaffirming our commitment and
steady growth in this area.”
And steady growth is good news for Tennessee, Ficosa, the city
of Cookeville and the automotive manufacturing industry.
air. Our patented
will provide you
A look inside Ficosa's already busy new plant in Cookeville, TN.
(Credit: Mike Wilson for Manufacturing.net)